Cover Image

Advertising and consumer psychology /

Bibliographic Details
Other Authors: Percy, Larry, Woodside, Arch G.
Format: Book
Language:English
Published: Lexington, Mass. : Lexington Books, [1983]
Subjects:
Advertising > Psychological aspects.
Description
Item Description:Includes indexes.
Physical Description:xxiv, 400 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 345-385.
ISBN:0669057665