Cover Image

Electronic marketing : emerging TV and computer channels for interactive home shopping /

Bibliographic Details
Main Author: Strauss, Lawrence
Format: Book
Language:English
Published: White Plains, NY : Knowledge Industry, [1983]
Series:Communications library.
Subjects:
Telemarketing.
Description
Item Description:Includes index.
Physical Description:ix, 141 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 133-134.
ISBN:0867290234 :