Cover Image

Marketing management : concepts, practice, and cases /

Bibliographic Details
Main Author: Haas, Robert W.
Other Authors: Wotruba, Thomas R.
Format: Book
Language:English
Published: Plano, Tex. : Business Publications, 1983.
Subjects:
Marketing > Management.
Description
Physical Description:xiv, 513 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographies and indexes.
ISBN:0256029563