Cover Image

Moving a head with attitude research : [proceedings of the 7th annual conference held at Hilton Head Island, S. C., in February 1976] /

Bibliographic Details
Corporate Authors: Attitude Research Conference Hilton Head Island, S.C., American Marketing Association
Other Authors: Wind, Jerry, 1938-, Greenberg, Marshall G., 1935-
Format: Conference Proceeding Book
Language:English
Published: Chicago : American Marketing Association, [1977]
Subjects:
Marketing research > Congresses.
Attitude (Psychology) > Congresses.
Consumers > Congresses.
Description
Physical Description:vii, 201 pages : illustrations ; 28 cm.
Bibliography:Includes bibliographies.
ISBN:0877570884