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Marketing : contemporary dimensions /

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Bibliographic Details
Other Authors: Robicheaux, Robert A., Pride, William M., Ferrell, O. C.
Format: Book
Language:English
Published: Boston : Houghton Mifflin, [1977]
Subjects:
Marketing.
Description
Physical Description:xvi, 427 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0395250072