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Marketing /

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Bibliographic Details
Main Author: Rosenberg, Larry J.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1977]
Subjects:
Marketing.
Marketing > Management.
Description
Physical Description:xvi, 684 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0135561000 :