Cover Image

Principles of marketing channel management : interorganizational distribution design and relations /

Bibliographic Details
Main Author: Mallen, Bruce E.
Format: Book
Language:English
Published: Lexington, Mass. : Lexington Books, [1977]
Subjects:
Marketing channels.
Marketing > Management.
Description
Physical Description:xx, 353 pages ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0669009857