Advertising & marketing research : a new methodology /

Bibliographic Details
Main Author:	Tolley, B. Stuart
Format:	Book
Language:	English
Published:	Chicago : Nelson-Hall, [1977]
Subjects:	Advertising > Research. Marketing research.

Description
Physical Description:	312 pages ; 23 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0882291793