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Product management : strategy and organization /

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Bibliographic Details
Main Author: Pessemier, Edgar A., 1922-
Format: Book
Language:English
Published: Santa Barbara : Wiley, [1977]
Series:Wiley/Hamilton series in marketing.
Subjects:
Product management.
Description
Physical Description:xiv, 478 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0471682357