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A selected and annotated bibliography of marketing theory /

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Bibliographic Details
Main Author: Thompson, Ralph Burnham
Other Authors: Faricy, John H.
Format: Book
Language:English
Published: [Austin] : Bureau of Business Research, University of Texas at Austin, [1976]
Edition:2d rev. ed.
Series:Bibliography series (Austin, Tex.) ; no. 18.
Subjects:
Marketing > Bibliography.
Description
Physical Description:x, 86 pages ; 23 cm.