Theory construction in marketing : some thoughts on thinking /
| Main Author: | Zaltman, Gerald |
|---|---|
| Other Authors: | LeMasters, Karen, Heffring, Michael |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
[1982]
|
| Series: | Theories in marketing series.
|
| Subjects: |
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