Cover Image

Theory construction in marketing : some thoughts on thinking /

Bibliographic Details
Main Author: Zaltman, Gerald
Other Authors: LeMasters, Karen, Heffring, Michael
Format: Book
Language:English
Published: New York : Wiley, [1982]
Series:Theories in marketing series.
Subjects:
Marketing.
Description
Physical Description:xxii, 209 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies and indexes.
ISBN:0471981273 :
ISSN:0273-2955