On the determination of advertising effectiveness : an empirical study of the German cigarette market /

Bibliographic Details
Main Author:	Reuijl, Jan C.
Format:	Book
Language:	English
Published:	Boston : Kluwer-Nijhoff Pub. ; 1982.
Subjects:	Advertising > Cigarettes > Germany (West) Cigarette industry > Germany (West) Advertising. Industrial concentration.