Cover Image

Marketing management information systems /

Bibliographic Details
Main Author: King, William Richard, 1938-
Format: Book
Language:English
Published: New York : Petrocelli/Charter, 1977.
Subjects:
Information storage and retrieval systems > Marketing > Management.
Description
Physical Description:x, 213 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies and index.
ISBN:0884054446 (pbk.)