How children learn to buy : the development of consumer information-processing skills /

Bibliographic Details

Main Author:	Ward, Scott, 1942-
Other Authors:	Wackman, Daniel B., Wartella, Ellen
Format:	Book
Language:	English
Published:	Beverly Hills, California : Sage Publications, [1977]
Series:	People and communication ; v. 1.
Subjects:	Young consumers. Television and children. Television advertising.