International marketing /

Bibliographic Details
Main Author: Cateora, Philip R.
Format: Book
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1983.
Edition:5th ed.
Series:Irwin series in marketing.
Subjects:
Description
Item Description:Includes indexes.
Physical Description:xiv, 801 pages : illustrations ; 25 cm.
Bibliography:Bibliography: pages 771-780.
ISBN:0256028443