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Perspectives on strategic marketing management /

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Bibliographic Details
Other Authors: Kerin, Roger A., Peterson, Robert A.
Format: Book
Language:English
Published: Boston : Allyn and Bacon, [1983]
Edition:2nd ed.
Subjects:
Marketing > Management.
Description
Physical Description:xiii, 483 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies.
ISBN:0205079229 (pbk.)