APA (7th ed.) Citation

Kerin, R. A., & Peterson, R. A. (1983). Perspectives on strategic marketing management (2nd ed.). Allyn and Bacon.

Chicago Style (17th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Perspectives on Strategic Marketing Management. 2nd ed. Boston: Allyn and Bacon, 1983.

MLA (9th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Perspectives on Strategic Marketing Management. 2nd ed. Allyn and Bacon, 1983.

Warning: These citations may not always be 100% accurate.