Cover Image

Marketing research /

Bibliographic Details
Main Author: Dodge, H. Robert, 1929-
Other Authors: Fullerton, Sam, Rink, David
Format: Book
Language:English
Published: Columbus, Ohio : Merrill, [1982]
Subjects:
Marketing research.
Description
Physical Description:viii, 530 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0675098475