APA (7th ed.) Citation

Dodge, H. R., Fullerton, S., & Rink, D. (1982). Marketing research. Merrill.

Chicago Style (17th ed.) Citation

Dodge, H. Robert, Sam Fullerton, and David Rink. Marketing Research. Columbus, Ohio: Merrill, 1982.

MLA (9th ed.) Citation

Dodge, H. Robert, et al. Marketing Research. Merrill, 1982.