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Improving corporate effectiveness : managing the marketing finance interface : a report from the Research in Marketing Division of the Conference Board in Canada /

Bibliographic Details
Main Author: Trebuss, A. Susanna
Format: Book
Language:English
Published: Ottawa, Ont. : The Conference Board in Canada, 1978.
Series:Study (Conference Board of Canada) ; no. 52.
Subjects:
Marketing > Management.
Marketing > Finance.
Corporations > Marketing.
Description
Physical Description:xi, 103 pages ; 23 cm.
ISSN:0069-8342 ;