Cover Image

Public policy and marketing practices. : Proceedings of workshop on public policy and marketing practice, held at Northwestern University, Evanston, Illinois, June 12-13, 1972 /

Bibliographic Details
Corporate Author: American Marketing Association
Other Authors: Allvine, Fred C.
Format: Book
Language:English
Published: Chicago : American Marketing Association, [1973]
Subjects:
Marketing.
Economic policy.
Description
Item Description:Sponsored by American Marketing Association.
Physical Description:x, 409 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references.