APA (7th ed.) Citation

Bell, C. R. (1982). Influencing--marketing the ideas that matter. Learning Concepts.

Chicago Style (17th ed.) Citation

Bell, Chip R. Influencing--marketing the Ideas That Matter. Austin, Tex.: Learning Concepts, 1982.

MLA (9th ed.) Citation

Bell, Chip R. Influencing--marketing the Ideas That Matter. Learning Concepts, 1982.