Cover Image

Contemporary marketing /

Bibliographic Details
Main Author: Boone, Louis E.
Other Authors: Kurtz, David L.
Format: Book
Language:English
Published: Chicago : Dryden Press, [1983]
Edition:4th ed.
Subjects:
Marketing.
Description
Physical Description:xxviii, 530, 98 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0030626382