Cover Image

Managing cooperative advertising : a strategic approach /

Bibliographic Details
Main Author: Young, Robert F. (Robert Freeman), 1940-
Other Authors: Greyser, Stephen A.
Format: Book
Language:English
Published: Lexington, Mass. : LexingtonBooks, [1983]
Subjects:
Cooperative advertising.
Description
Physical Description:x, 170 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 169-170.
ISBN:0669063010