The new marketing /

Bibliographic Details
Main Author:	Fulmer, Robert M.
Format:	Book
Language:	English
Published:	New York : Macmillan, [1976]
Subjects:	Marketing. Marketing > Social aspects.

Description
Physical Description:	xiii, 578 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0023399805