Research at the top : better data for organizational policy making /

Bibliographic Details

Main Author:	Gelb, Gabriel M., 1929-
Other Authors:	Gelb, Betsy D., 1935-
Format:	Book
Language:	English
Published:	[Chicago] : American Marketing Association, [1975]
Series:	Monographs series (American Marketing Association) ; no. 2.
Subjects:	Marketing research. Research, Industrial. Management. Decision making.