Marketing management : a behavioral systems approach /

Bibliographic Details
Main Author:	Field, George Albert, 1918-
Other Authors:	Douglas, John, 1929-, Tarpey, Lawrence X.
Format:	Book
Language:	English
Published:	Columbus, Ohio : C. E. Merrill Books, [1966]
Subjects:	Marketing > Management.

Description
Physical Description:	xiv, 619 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references.