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Marketing research : text and cases /

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Bibliographic Details
Main Author: Boyd, Harper W.
Other Authors: Westfall, Ralph L., Stasch, Stanley F.
Format: Book
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1977.
Edition:4th ed.
Subjects:
Marketing research.
Description
Physical Description:xii, 692 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0256018383