Cover Image

Straight talk about attitude research /

Bibliographic Details
Corporate Authors: American Marketing Association, Attitude Research Conference
Other Authors: Chasin, Joseph
Format: Conference Proceeding Book
Language:English
Published: Chicago, Ill. : American Marketing Association, 1982.
Series:Proceedings series (American Marketing Association)
Subjects:
Consumers > Attitudes > Congresses.
Marketing research > Congresses.
Attitude (Psychology) > Congresses.
Description
Item Description:"Papers delivered to attendees at the AMA's 12th Annual Attitude Research Conference held at the Homestead in Hot Springs, Virginia from April 5-8, 1981"--Foreword.
Physical Description:vii, 225 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographies.
ISBN:0877571562