American Marketing Association, Attitude Research Conference, & Chasin, J. (1982). Straight talk about attitude research. American Marketing Association.
Chicago Style (17th ed.) CitationAmerican Marketing Association, Attitude Research Conference, and Joseph Chasin. Straight Talk About Attitude Research. Chicago, Ill.: American Marketing Association, 1982.
MLA (9th ed.) CitationAmerican Marketing Association, et al. Straight Talk About Attitude Research. American Marketing Association, 1982.
Warning: These citations may not always be 100% accurate.