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Strategic marketing /

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Bibliographic Details
Main Author: Cravens, David W.
Format: Book
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1982.
Series:Irwin series in marketing.
Subjects:
Marketing > Decision making.
Marketing > Management.
Description
Physical Description:xv, 456 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0256026459