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Advertising campaigns : formulation and tactics /

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Bibliographic Details
Main Author: Quera, Leon
Format: Book
Language:English
Published: Columbus, Ohio : Grid, inc., [1977]
Edition:2d ed.
Series:Grid series in advertising and journalism.
Subjects:
Advertising campaigns.
Description
Item Description:Includes index.
Physical Description:xxii, 378 pages : illustrations ; 24 cm.
Bibliography:Bibliography: page 371.
ISBN:0882441302