APA (7th ed.) Citation

American Marketing Association. (1978). 1978 survey of marketing research: Organization, functions, budget, compensation. American Marketing Association.

Chicago Style (17th ed.) Citation

American Marketing Association. 1978 Survey of Marketing Research: Organization, Functions, Budget, Compensation. Chicago: American Marketing Association, 1978.

MLA (9th ed.) Citation

American Marketing Association. 1978 Survey of Marketing Research: Organization, Functions, Budget, Compensation. American Marketing Association, 1978.

Warning: These citations may not always be 100% accurate.