Product-line strategies /

Managerial marketing : strategy and cases /
by: Bell, Martin L.
Published: (1988)

Reseller assortment decision criteria /
by: Nilsson, Jerker
Published: (1987)

Multiattribute decisions in marketing: a measurement approach
by: Green, Paul E., et al.
Published: (1973)

Marketing decision making : concepts and strategy /
by: Cravens, David W.
Published: (1980)

Marketing decision making : concepts and strategy /
by: Cravens, David W.
Published: (1976)

Decision theory analysis : useful tool for marketing management /
by: Vatter, Paul A.
Published: (1971)

Experiments on the value of information in simulated marketing environments /
by: Green, Paul E.
Published: (1967)

Decision making in marketing.
Published: (1971)

It's not about the technology : developing the craft of thinking for a high technology corporation /
by: Karamchedu, Varada Raj
Published: (2005)

Strategic marketing /
by: Cravens, David W.
Published: (1982)

Analysis for strategic market decisions /
by: Day, George S.
Published: (1986)

Market intelligence : building strategic insight /
by: Jenster, Per V.
Published: (2009)

Creating customer value through strategic marketing planning : a management approach /
by: Nijssen, E. J. (Edwin Jacob), 1963-
Published: (2001)

Marketing management perspectives and applications /
Published: (1976)

Strategic marketing : creating competitive advantage /
by: West, Douglas C.
Published: (2006)

Readings in strategic marketing : analysis, planning, and implementation /
Published: (1988)

Marketing : concepts and decision making /
by: Gross, Charles W.
Published: (1987)

Quantitative models for production management /
by: Zimmermann, H.-J. (Hans-Jürgen), 1934-
Published: (1974)

Marketing decision making : analytic framework and cases /
by: O'Dell, William F.
Published: (1976)

Marketing decision making : analytic framework and cases /
by: O'Dell, William F.
Published: (1979)

Marketing decision making : analytic framework and cases /
Published: (1988)

The distribution channels decision : a study carried out on behalf of the National Association of Accountants, New York, N.Y., and the Society of Management Accountants of Canada, Hamilton, Ontario, Canada /
by: Lambert, Douglas M.
Published: (1978)

Meeting of the minds : creating the market-based enterprise /
by: Barabba, Vincent P., 1934-
Published: (1995)

Inventory and production management in supply chains /
by: Silver, Edward A. (Edward Allen), 1937-
Published: (2017)

Inventory and production management in supply chains /
by: Silver, Edward A. (Edward Allen), 1937-
Published: (2017)

An empirical investigation of product specific and product non- specific factors in making product continuance/discontinuance decisions /
by: Tomkovick, Charles Louis
Published: (1993)

Decision systems for inventory management and production planning /
by: Peterson, Rein, 1937-
Published: (1979)

Decision systems for inventory management and production planning /
by: Peterson, Rein, 1937-
Published: (1985)

Evaluating marketing actions and outcomes /
Published: (2003)

Ford tractor division : development of a PDA project evaluation tool /
by: Kinnear, Thomas C., 1943-
Published: (1972)

American Auto Inc. : case study of a false start in PDA /
by: Bernhardt, Kenneth L., 1944-
Published: (1972)

Research at the top : better data for organizational policy making /
by: Gelb, Gabriel M., 1929-
Published: (1975)

Marketing your business : a guide to developing a strategic marketing plan /
by: Nykiel, Ronald A.
Published: (2003)

How to prepare a marketing plan /
by: Stapleton, John, 1938-
Published: (1989)

Thinking out of the box : how to market your company into the future /
by: Yohalem, Kathy C.
Published: (1997)

Strategic marketing : an introduction /
by: Proctor, Tony
Published: (2000)