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The corporate personality : an inquiry into the nature of corporate identity /

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Monograph examining characteristics of design and image maintenance of industrial enterprises and industrial products, with particular reference to publicity techniques - explains the need to project identity through trade marks or symbols, and describes management techniques regarding the developme...

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Bibliographic Details
Main Author: Olins, Wally
Format: Book
Language:English
Published: London : Design Council : Distributed by Heinemann Educational Books, ©1978.
Subjects:
Corporate image > Great Britain.
Entreprises > Image > Grande-Bretagne.
Corporate image
Great Britain
Image
Unternehmen
design.
industrial enterprise.
industrial product.
technique.
trade mark.
symbol.
management technique.
product development.
commercialization.
conception.
entreprise industrielle.
produit industriel.
marque commerciale.
symbole.
technique de gestion.
mise au point de produits.
commercialisation.
diseño.
empresa industrial.
producto industrial.
técnica.
marca registrada.
símbolo.
técnica administrativa.
desarrollo de productos.
comercialización.
Corporate image > Great Britain
illustration.
reference.
référence bibliographique.
ilustración.
referencia.
Description
Summary:Monograph examining characteristics of design and image maintenance of industrial enterprises and industrial products, with particular reference to publicity techniques - explains the need to project identity through trade marks or symbols, and describes management techniques regarding the development of corporate identity, with particular consideration of the role of consultants in product development, commercialization, etc. Illustrations and references.
Physical Description:215 pages : illustrations ; 25 cm
ISBN:0850720877
9780850720877