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Fundamentals of marketing /

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Bibliographic Details
Main Author: Stanton, William J.
Format: Book
Language:English
Published: New York : McGraw-Hill, [1978]
Edition:5th ed.
Series:McGraw-Hill series in marketing.
Subjects:
Marketing.
Description
Physical Description:xvii, 636 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0070608814