Cover Image

Innovation and new product marketing /

Bibliographic Details
Main Author: Midgley, David
Format: Book
Language:English
Published: London : Croom Helm, [1977]
Subjects:
New products.
Diffusion of innovations.
Product management.
Description
Item Description:"A Croom Helm Paperback"
Includes indexes.
Physical Description:296 pages : illustrations ; 23 cm.
Bibliography:Bibliography: pages 281-290.
ISBN:0856642606 :
0856642657 (pbk.)