Cover Image

Trends in consumer behavior research /

Bibliographic Details
Main Author: Peterson, Robert A.
Format: Book
Language:English
Published: Chicago : American Marketing Association, [1977]
Series:Monographs series (American Marketing Association) ; 6.
Subjects:
Consumers.
Marketing research.
Description
Physical Description:v, 40 pages : illustrations ; 23 cm.
Bibliography:Bibliography: pages 39-40.
ISBN:0877570833