APA (7th ed.) Citation

Peterson, R. A. (1977). Trends in consumer behavior research. American Marketing Association.

Chicago Style (17th ed.) Citation

Peterson, Robert A. Trends in Consumer Behavior Research. Chicago: American Marketing Association, 1977.

MLA (9th ed.) Citation

Peterson, Robert A. Trends in Consumer Behavior Research. American Marketing Association, 1977.

Warning: These citations may not always be 100% accurate.