Strategic marketing : a business response to consumerism /

Bibliographic Details
Main Author:	Robertson, Andrew Beaumont, 1921-
Format:	Book
Language:	English
Published:	London : Associated Business Programmes, 1978.
Subjects:	Marketing > Social aspects. Consumer protection. Consumer protection > Case studies.

Description
Physical Description:	xxxi, 152 pages ; 23 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0852270666