APA (7th ed.) Citation

Robertson, A. B. (1978). Strategic marketing: A business response to consumerism. Associated Business Programmes.

Chicago Style (17th ed.) Citation

Robertson, Andrew Beaumont. Strategic Marketing: A Business Response to Consumerism. London: Associated Business Programmes, 1978.

MLA (9th ed.) Citation

Robertson, Andrew Beaumont. Strategic Marketing: A Business Response to Consumerism. Associated Business Programmes, 1978.

Warning: These citations may not always be 100% accurate.