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Consumer market research handbook /

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Bibliographic Details
Other Authors: Worcester, Robert M., Downham, John
Format: Book
Language:English
Published: New York : Van Nostrand Reinhold, 1978.
Edition:2d ed.
Subjects:
Marketing research.
Description
Physical Description:viii, 739 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0442302371