Consumerism, new challenges for marketing /
| Corporate Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
American Marketing Association,
[1978]
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| Series: | Proceedings series (American Marketing Association)
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| Subjects: |
| Item Description: | Selected papers presented at AMA's conference on consumerism held in March 1976 at Louisiana State University. |
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| Physical Description: | v, 214 pages ; 23 cm. |
| Bibliography: | Includes bibliographies. |
| ISBN: | 0877570973 |