Cover Image

Organizational buying behavior /

Bibliographic Details
Corporate Authors: American Marketing Association, University of Pittsburgh. Graduate School of Business
Other Authors: Bonoma, Thomas V., Zaltman, Gerald
Format: Book
Language:English
Published: Chicago : American Marketing Association, [1978]
Series:Proceedings series (American Marketing Association)
Subjects:
Purchasing > Congresses.
Industrial procurement > Congresses.
Organizational behavior > Congresses.
Description
Item Description:Papers of a workshop sponsored by the American Marketing Association and the Graduate School of Business, University of Pittsburgh and held at the University of Pittsburgh, April, 1976.
Physical Description:159 pages ; 23 cm.
Bibliography:Bibliography: pages 145-159.
ISBN:0877571066