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Marketing research /

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Bibliographic Details
Other Authors: Luck, David Johnston
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1978]
Edition:5th ed.
Subjects:
Marketing research.
Description
Item Description:Second-4th edition by D. J. Luck, H. G. Wales, and D. A. Taylor.
Includes indexes.
Physical Description:xvi, 522 pages : illustrations ; 25 cm.
Bibliography:Bibliography: pages 503-508.
ISBN:0135576377