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Building implementable marketing models /

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Bibliographic Details
Main Author: Naert, P. A.
Other Authors: Leeflang, P. S. H.
Format: Book
Language:English
Published: Leiden ; Boston : Martinus Nijhoff Social Sciences Division ; 1978.
Subjects:
Marketing > Mathematical models.
Description
Item Description:Includes indexes.
Physical Description:xii, 406 pages : illustrations ; 23 cm.
Bibliography:Bibliography: pages [374]-394.
ISBN:0902076748