Attitude research at bay : [proceedings of the 6th Attitude Research Conference] /

Bibliographic Details
Corporate Author:	American Marketing Association
Other Authors:	Johnson, Deborah, Wells, William D.
Format:	Book
Language:	English
Published:	Chicago : American Marketing Assocication, [1976]
Series:	Marketing research techniques series ; 17.
Subjects:	Attitude (Psychology) > Testing > Congresses. Consumers > Congresses. Marketing research > Congresses.