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Comportement du consommateur et marketing /

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Bibliographic Details
Main Author: Petrof, John V.
Format: Book
Language:French
Published: Quebec : Presses de l'Universite Laval, 1976.
Subjects:
Consumers.
Market surveys.
Description
Physical Description:241 pages, 16 unnumbered leaves of plates : illustrations, diagrams, graphs ; 23 cm.
Bibliography:Includes bibliographical references.
ISBN:0774667788 :