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Strategic marketing problems : cases and comments /

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Bibliographic Details
Main Author: Kerin, Roger A.
Other Authors: Peterson, Robert A.
Format: Book
Language:English
Published: Boston : Allyn and Bacon, [1978]
Subjects:
Marketing > Case studies.
Marketing > Decision making.
Marketing > Management.
Description
Item Description:Includes index.
Physical Description:xii, 427 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographies.
ISBN:0205059805 :